As one of the world’s biggest independent hip-hop artists, Chance the Rapper has a deep, longstanding relationship with SoundCloud.

He has personally credited much of his success to the platform—so much so that during SoundCloud's 2017 financial crisis, he famously tweeted he was "working on the SoundCloud thing." By helping secure the platform’s future, he reinforced its status as a vital lifeline for independent creators.

This makes him the perfect talent to lead a campaign as the face of independent artists worldwide. In this partnership, he provides unsigned talent the ultimate opportunity: a chance to be featured on his personal SoundCloud playlist.