Our challenge was to create awareness around how we read and consume news and media as The New York Times saw a decrease in news literacy with the growing digital landscapes. We brought back the iconic Times boxes - from a time when news used to be news. And repurposed them into a tool that challenges the audience's worldview that’s largely shaped by the media we consume daily.

Opinion Change. Facts Don’t.

Opinions and debate articles are crucial to democracy and free speech, but it is important to understand the difference between facts and opinion-based articles. Especially in today’s society, when opinions are shared and reposted as if they were facts.

Kia

Synchrony Bank x Little Women