Little Women remains a timeless classic because it explores womanhood and financial independence. So we partnered with Sony Entertainment and Synchrony Bank—a brand dedicated to female financial empowerment—to bring the film’s economic themes to life across social media and the red carpet.

The campaign highlights Jo March’s most biting wit on wealth and ambition—honoring her, not just as a literary icon, but as a modern voice for financial empowerment.

We also hit the red carpet during the premiere to capture the cast, writer, and directors’ perspectives on the theme of money.